SME Studio

Also known as S’me, as in “it’s me.”

I'm not a consultant who read it in a book.
I’m a business owner who’s lived it.

With a degree in psychology and 14 years of hands-on experience running, growing, and leading an SME, I understand how people think, what makes them tick, and how that shows up in business - for better or worse.

SME Studio exists to support women in business who know that they can’t be everything to everyone. We are not machines, and sometimes in business it feels overwhelming to do it all.


Whether it's people and culture, marketing that feels more like you and your brand, or strategy with clarity, I can help.

No fluff. Just grounded support from someone who's been there.

You're probably wearing too many hats.

Here’s where I take a few off your hands:

  • Person sitting on a sofa with a pink cloud instead of a head, holding a smartphone, in a minimalistic room with pink walls.

    Strategy

    Sometimes you need to zoom out. You’re too close to the mess to see the magic. I help you reconnect with your big picture and move forward with clarity.

    Business mentoring based on real SME experience

    Review and refine your offers, pricing, or positioning

    Develop short-term strategies that support long-term goals

    Run planning sessions or team off-sites

    Act as your sounding board, helping you get clear, focused, and confident again

  • A woman sitting in an armchair while another person takes a photo of her with a smartphone. The setting is indoors, featuring a neutral-toned room with wooden flooring and a woven rug.

    Marketing

    You know what you do. But you struggle to say it and because of that, marketing goes to the bottom of the list, but constantly in the back of your mind.


    I get it, I have been there…..with three different Businesses.

    Clarify your brand voice and story

    Develop a values-aligned content strategy

    Create messaging that actually sounds like you

    Map out simple campaigns or socials that don’t feel forced

    Write or refine website and marketing copy that connects

  • Smartphone with blank screen on pink background

    Content that works for you

    Let’s be honest, content can feel like a chore.
    But what if it wasn’t?

    Content Creation Days are a light, fun, collaborative way to create months of connective, values-aligned content in a single day. It’s not about perfect, it’s about real. You leave with a stack of usable content that tells your story and connects with the people you’re trying to reach.

    B-roll for socials and reels

    Behind-the-scenes footage of your brand in action

    Storytelling content that builds trust

    Interview-style talking head videos that sound like you

    Light-touch strategy so you know how to use what we’ve created

    Bring your team or keep it solo. It’s part photoshoot, part strategy session, part therapy (in the best way). You’ll leave feeling lighter and way more visible.

  • A digital illustration of a human brain floating against a gradient background of blue and purple hues.

    People and culture

    Your team can be your biggest strength or your biggest stress. I help you shift the culture from chaotic to cohesive.
    I can support you with:

    Defining your values and what they look like in action

    Clarifying team roles and responsibilities

    Understanding team dynamics with personality and communication tools

    Building a culture where people stay, contribute, and thrive through systems and process

    Acting as a short-term “People & Culture Lead” to reset or support team changes