Strategic Partnership for Women in Business

Contact S'ME Studio

I’m not a consultant who learned business from a textbook.
I’m a business owner who’s lived it.

With a degree in business psychology and 14 years leading and growing a bricks and mortar business with 10 staff and a coaching business for small businesses, I understand how people think and how that shows up in leadership, decision-making and business growth.


SME Studio is a space for women already in the thick of business.
Women making real decisions, carrying responsibility, and creating space to think clearly.

This is where you get strategic clarity, grounded support and experienced partnership so your next steps are smart, profitable and sustainable.

Running a business requires constant decision-making, responsibility and follow through.

I work with women running small to medium businesses who are carrying significant responsibility and navigating complex decisions, often without a sounding board.

Strategic Partnership offers perspective, structure, and ongoing support so decisions are made with intention rather than pressure.

Kelly Kingston leading a strategy session with a small business owner over coffee.

Women usually arrive at SME Studio when

  • The business is moving, but momentum feels fragile

  • Decision making has become mentally noisy

  • Growth is available, but unfocused

  • What’s needed is perspective, not more information

Having a Strategic Business Partner feels like someone turning on the light in a room you’ve been navigating in the dark.

Start here

A Strategic Reset Session - $350

  • 90 minutes to clear the fog

  • Pressure-test decisions

  • Identify what actually matters next

  • Leave with a clear path and reduced mental load

No lock-ins. No upsells. This is a single, focused intervention.

Book a complimentary 15 minute call
  • 1:1 Strategic reset session - $350

    Taking on a coach, mentor or strategic partner is a considered decision in a small business.


    It’s not something to rush, and it shouldn’t come with pressure.

    This session is designed to be high impact and straightforward.

    It’s a focused 90 minute space to step back, clear the fog and work through real decisions with an experienced strategic partner.

    This session can be used to:

    Refine your offer

    Recalibrate your business model

    Work through a significant decision

    Step back and reconnect with the bigger picture

    When you’re deep inside the day to day, perspective is often the missing piece.


    This session gives you that distance.

    What’s Included

    Pre-session clarity questionnaire

    90-minute private session (Zoom or in-person coffee in the Bay of Plenty)

    Written summary with key insights and priorities

    7 days of WhatsApp check in for follow through and reflection

    How to Think About This Session

    This is practical, real world strategic support informed by psychological insights and lived experience in business.

    There are:

    No lock in contracts

    No pressure to continue

    No sales agenda

    If ongoing strategic partnership makes sense, we can discuss it.


    If it doesn’t, you still leave with clearer thinking and a solid next step.

    This session will improve your decision quality and restore perspective when it matters.

  • Strategic Partnership

    Ongoing strategic advisory for women in business

    Running a business means carrying responsibility, making decisions with incomplete information and holding multiple priorities at once.

    Over time, even experienced business owners can lose perspective when every decision sits with them and there is little space to think or a lack of strategic oversight.

    Strategic Partnership provides ongoing external perspective, structured thinking space and decision support across seasons of business.

    This is not coaching in the traditional sense.


    It is strategic advisory support designed to strengthen how decisions are made and followed through over time.

    Who This Is For

    Strategic Partnership is designed for women who:

    Run a small to medium business

    Carry responsibility for revenue, people or outcomes that directly impact the bottom line in business

    Are operating inside the work, often unable to find time to work on the business.

    Value clear thinking, strong decisions and sustainable momentum

    Want perspective without overcomplication

    The Focus of the Work

    Strategic Partnership supports three core areas:

    Decision Quality

    Support in working through real decisions as they arise, with perspective and context.

    Strategic Focus

    Clear priorities that reflect current reality, not outdated plans or reactive pressure.

    Momentum Maintenance

    A steady rhythm that supports follow-through and prevents drift over time.

    This work stays practical and close to what is actually happening in the business.

  • Strategic Partners Programme - | 12-Week Group Coaching Container

    Next intake starts February - Join the waitlist

    This is the coaching program I wish I had when I was building my business.

    The Strategic Partners Programme is a 12-week, high-touch group coaching container for women in business who are ready to step into aligned leadership, create structure with purpose, and grow a business that feels as good as it looks on paper.

    This is a full suite of frameworks, rituals, and mindset recalibrations that have been refined over years of running, scaling, burning out and rebuilding in business.

    I paid a high performance business coach for 10 years, I built a coaching business with him for 4. What you get in The Strategic Coaching Programme are the exact tools, lessons and principles that carried me through every season of business, from startup to sustainability.

    What We Cover:

    Self-leadership and nervous system resilience

    Offer structure and sustainable business models

    Personal branding and visibility with integrity

    Strategy, planning and systems that fit your life

    Boundaries, mindset traps and expansion with intention

    Weekly accountability and community support

    What’s Included:

    12 weeks of live group coaching via Zoom

    The full STRATEGIC_partners Method ™

    Weekly modules, exercises and worksheets

    A personalised playbook to sustain progress

    Private client hub with replays and tools

    Community of women building real, values led businesses

    Investment:
    $179 per week for 12 weeks
    Payment plans available

    Next round begins soon.

Woman with black hair and light skin working on a laptop in a room with white wall and rattan chair

Sarieta Visser - Boundless Vision

“Kelly offers a level of insight and understanding that only years of business and life experience can teach. This means that she is able to relate to businesses in a wide variety of industries, because she sees and understands the humans in the middle of them. Having someone that offers insights and can help you navigate your journey as a business owner is something we all need, and that’s why I would recommend working with Kelly to anyone. She brings business experience, and a deep understanding of people - a combination that is extremely valuable. If you are looking for a Coach, I highly recommend talking to her! Sarieta - Boundless Vision.”

Marika - Summit Life Creative

“I just want to say thank you to you. I can’t even begin to explain the massive shift in my mindset that has already begin as a result. Thank you for validating me, letting me vent and providing me with the tools to move forward. Your knowledge, understanding and support is so powerful. You are such a source for wisdom and empowerment.”

Simon + Amy - Fraemohs Homes

“Working with Kelly has been one of the best business decisions I’ve ever made. We started with her doing socials for one of my businesses, and I loved working with her so much. She’s creative, strategic, and makes the whole process so enjoyable. I am so happy with the results we were getting - our engagement and presence grew noticeably - and I felt completely confident in her expertise. Kelly balances professionalism with kindness and empathy, and she’s genuinely fun to work with.  I couldn’t recommend her enough”

Amy Bourke - Blank Canvas Catering

“After seeing the results Kelly achieved with my other business, I asked her to help with Blank Canvas too.  What started as social media support has grown into strategy and coaching work, and I couldn’t be happier. She’s an amazing sounding board - knowledgeable, insightful, and full of practical, actionable ideas. Our working relationship is incredibly collaborative and inspiring, and she’s helped me find clarity and direction in both my business and leadership approach. I honestly couldn’t recommend her services more.”

Are we a match?

If you’ve heard of me or SME Studio but you’re not sure if this is the right fit, let’s not overthink it.
Send a message, ask a question, or tell me where you’re at. If I can help, I will. If I’m not the one, I’ll tell you that too.

No pressure. No pitch. Just real conversation.